Pre-booked retail experiences are better

Mark and Chip discuss why the most powerful thing a brick and mortar retailer can do is offer pre-booked experiences.
Sure, you can hope that people just show up and start to shop in your store (or chain if you're a retail magnate). But it's much more effective to bring people together through pre-booked experiences - because this is what consumers want. 
Mark and Chip discuss the mindset and method behind adding pre-booked experiences to your retail offering. And if you're wondering if this applies to what you most certainly does!

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